Privacy Policy
Last update: 20.04.2026
We (also known as "We", "Us", or "Our") are committed to protecting your personal data and privacy.
This Privacy Policy explains how we collect and store the information you provide through Helm Bondcroft (the "Website").
These principles will be upheld:
To be transparent about how we process and collect your personal information:
We want you to make informed decisions about how your Personal Data is used and processed. That's why we created this website. We use various methods to keep you informed about Personal Data practices.
If we think you need specific information, we'll provide it at the right time.
We're happy to answer your questions and explain any legal limitations affecting your data. Reach us by email at: info@helm-bondcroft.com
Your personal data will be used only for the purposes outlined in this Policy.
We process your Personal Data for various purposes, including providing the website and Services, connecting you with third-party trading platforms, improving the site, protecting our rights and interests, maintaining and delivering the Services, meeting regulatory and legal requirements, and conducting administrative and business activities.
We also process your Personal Data to better understand your preferences and needs.
To protect your rights regarding Personal Data, you can use important tools available to you:
To help you exercise your rights, we have substantial resources available. Contact us anytime to request information about your personal data. We can modify or delete it, stop using it for specific purposes or general purposes, transfer it to you or a third party, and accommodate your requests.
Protect Your Personal Data:
While we cannot guarantee complete security of your personal data, we commit to using a variety of methods and techniques to protect it.
Our Privacy and Security Policy is comprehensive.
1. The Scope?
This policy describes the types of Personal Data the Company collects from individuals and how it processes, shares, secures, and manages that data.
This Policy applies to information related to an identified or identifiable natural person. An identifiable person is someone who can be directly identified or identified through a combination of additional information we hold or can access.
The Policy defines "processing" as any activity involving the use or collection of Personal Data, including management, structuring, and storage of such data.
Our services are intended for general audiences and are not designed for users under 18 years of age. We do not knowingly collect or solicit information from anyone under 18, nor do we knowingly permit such individuals to use our services. If we discover any information about children, we will delete it promptly.
2. What Personal Data Do We Collect About You?
When you access our services, channels, or website, we collect your personal data. We may request your personal data directly in some cases, or gather it by analysing your use of our services and channels, or by receiving information from our third-party partners.
You are not required to disclose personal information to the company, nor are there any consequences for not doing so.
However, you're not required to provide us with any personal data. In certain circumstances, if you choose not to supply personal data, we may be unable to offer our services or allow you to access the website.
4. What kind of Personal Data do We collect? When you visit our website, we gather the following personal information:
This includes information about your online activity log, traffic data (including your IP address, access date, access time, and browser language), software crash logs, browser type, and device details. This information is not personally identifiable and cannot be used to identify you.
Personal Data We Receive From You: any personal information you voluntarily provide when you connect with a third-party online trading platform through us.
Personal Information You Provide to Third-Party Platforms: this includes your full name, address, phone number, and email address to facilitate your trading activities.
5. Legal Basis and Reasons for Processing Your Personal Data
Your Personal Data is processed by the company for the purposes outlined in this section and in accordance with the applicable legal basis.
The Company cannot process your Personal Data without a valid legal basis. The legal grounds on which the Company may process your Personal Data are:
- You have consented to the processing of your Personal Data for one or more specified reasons. This applies when you submit personal information through the Website so that we can transfer it to a third-party trading platform.
- The Company or a third party may need to process your information to pursue their legitimate interests. For example, this includes improving Our Services or defending against legal claims.
- Processing must comply with legal requirements.
Contact us via email for more details about how we process and protect your legitimate interests.
Below is a list of the reasons and legal grounds we may use your personal information for.
Scope
Legal Basis
We may collect and share your personal information with third parties at your request to enable access to digital trading services.
If you ask for it, we may request Personal Data from you to forward it to third-party companies.
You have consented to the processing of your Personal Data for one or more of the stated reasons.
2. To address your requests, questions or concerns
Personal Data is necessary to help us respond to any questions you may have about the Services.
The Company or a third party may need to process personal data based on legitimate interests.
3. To meet legal obligations, we process Personal Data as required by applicable laws, regulations, and judicial or administrative orders.
To meet legal requirements, processing is necessary.
4. To enhance Our Services Personal
Data may be used by us to improve and develop Our Services. This includes crash reports, malfunction data, and other feedback we collect to make the Services work better.
We need to process your data to serve the legitimate interests of the Company or a third party.
5. To prevent fraud and misuse of our services
The Company or a third party's legitimate interests require processing of this information.
6. To perform and manage actions aligned with the requirements of Our Services
Such activities include back-office functions, business development, strategic decision-making, oversight mechanisms, and similar operations.
The Company or a third party has a legitimate interest that requires processing of this information.
7. To conduct analysis, such as statistical analysis
We use various analytical techniques, including statistical methods, to make informed decisions on different issues.
The Company or a third party may need to process personal data based on legitimate interests.
To protect our assets, rights, and interests—as well as those of third parties—we process Personal Data to establish and defend legal claims in accordance with applicable laws, regulations, and agreements.
We may process your Personal Data to safeguard our rights, interests, and assets, or those of third parties, in compliance with any applicable laws, regulations, agreements, and our terms and policies.
The Company or a third party's legitimate interests require processing of your data.
6. Sharing Your Personal Data with Third Parties
The Company may share your Personal Data with third-party service providers, such as hosting and storage providers, for operational purposes, and may collect IP address information and analyse user experiences.
You can request that we share your Personal Data with third-party trading platforms. When you do so, we will provide your Personal Data to those platforms, and their use of it will be governed by their own privacy policies. Your Personal Data may be shared with multiple trading platforms.
The Company may also share Personal Data with affiliated entities or business partners to help us enhance and improve the products and services we offer to customers.
The Company may disclose Personal Data to regulatory, government, or other official authorities when necessary to protect the rights of third parties or safeguard assets.
We may additionally share your Personal Data with potential investors, buyers, lenders to the Company, or other entities within our group in connection with corporate transactions (including asset transfers or sales), mergers, restructurings, consolidations, or insolvency proceedings involving the Company or any entity within our group.
7. Third-Party Cookies and Services
Third-party services, such as advertising partners and analytics providers, may be used on our website. These companies may also use cookies or similar technologies.
Cookies are small text files stored on your device each time you visit our website. We use cookies to understand your preferences and browsing behaviour, improve your experience, remember your settings, and personalise the products and services we offer. Cookies also help us gather statistics and analytics data.
Some cookies we use are session cookies. These are temporary files that remain on your device only while you're browsing and are deleted when you close your browser. Other cookies are persistent—they stay on your device for a set period even after you close your browser. Persistent cookies help us recognise you as a returning user and allow you to seamlessly access the website on your next visit.
Types of Cookies:
They may be used by us based on their purpose:
The type of cookie
Cookies are essential for this website to function properly.
Scope
These cookies are essential for you to access the features you've requested and navigate our website. They deliver the information, products, and services you've asked for.
Cookies are required for your device to download and stream data, allowing you to browse the website, use its features, and return to pages you've visited before.
Additional Information
Cookies collect Personal Data, such as your username and last login date, to confirm that you're logged in to the site. They're automatically erased when you close your web browser (session Cookies).
The type of cookie
Functionality Cookies
Scope
Cookies help us recognize you when you visit our site and remember your preferences.
Additional Information
Cookies collect Personal Data, such as your username and last login date, to confirm you remain logged in to the site. These are automatically erased when you close your web browser (session Cookies).
The type of cookie
Cookies for performance
Scope
Cookies help us gather performance data and improve your experience on our website. They also enable us to analyse how our site is being used.
Additional Information
Cookies store anonymous data that isn't linked to any identifiable person. Some cookies are deleted when you close your browser, while others remain active indefinitely.
Cookies are blocked or removed
To prevent or remove cookies, adjust your browser settings. Below are links to help you configure a few popular browsers.
- Firefox
- Microsoft Edge
- Google Chrome
- Safari
However, be aware that certain features or the entire Website's functionality may not work as expected in this situation.
ONLINE TRACKING NOTICE
This service currently does not support do-not-track signals.
8. Retention of Your Personal Data
The Company will retain your Personal Data for as long as necessary to fulfil the purpose described in this Policy, or for longer periods as permitted by applicable law, regulations, and policies.
We'll share your information with third-party trading platforms for a period of 12 months. If you agree, we will continue sharing your data for another 12 months.
We regularly review the Personal Data we hold to ensure it is no longer required.
Transfers of Personal Information to Third-Party Countries or International Organizations
Your personal information may be transferred to other countries—that is, your data may be sent to a third country (any country outside where you currently reside) or to international organizations and jurisdictions. We take all necessary steps to protect your personal data and ensure that users can exercise their rights and access effective legal remedies.
These protections are available to all residents of the EEA (European Economic Area).
- Transfer to a third country or international organisation that the EU Commission has determined provides adequate protection of Personal Data in accordance with Article 45(3) of Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 (the "GDPR").
- The transfer is made pursuant to a legally binding and enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer was completed in accordance with the Standard Contractual Clauses approved by the EU Commission under Article 46(2)(c) of the GDPR. You can review the EU Commission's approved clauses at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can share details about the security measures it uses to protect your Personal Data when transferred to third-party countries or international organisations. Contact us at info@wealthwaydigital.uk for more information.
10. Security of Your Personal Data
We have implemented appropriate organizational and technical measures to protect your Personal Data, including safeguards against accidental or unlawful destruction, loss, or alteration.
While we take security seriously, we cannot guarantee error-free protection of your Personal Data at all times. We are not responsible for indirect, incidental, or consequential damages resulting from the use or disclosure of your Personal Data. This includes, but is not limited to, data disclosed due to transmission errors, unauthorized access by third parties, or other circumstances beyond our reasonable control.
If required by law or other obligations beyond our control, we may need to disclose your Personal Data to third parties, such as regulatory authorities. We cannot be responsible for the security measures applied by these third parties to your information.
Internet transmission of data is inherently not completely secure. The Company cannot guarantee the security of Personal Data transmitted to us over the internet.
11. Hyperlinks to Third-Party Websites
The website contains links to third-party sites and applications that operate independently of the Company. We do not oversee their operations and bear no responsibility for how they collect or process your Personal Data. This Privacy Policy does not apply to your activities on such external sites or apps.
Before accessing or using any third-party website or application, we strongly recommend reviewing their privacy policies. Please exercise caution when sharing your Personal Data with these external platforms.
Modifications to this Policy
When you visit any third-party websites or apps, we recommend reading their privacy policies before accessing or using them. We also suggest being cautious about sharing your Personal Data with them.
13. Your rights regarding your personal information
You are entitled to request verification of your Personal Data accuracy, correct any inaccuracies, and request deletion of Personal Data no longer required by Us. You may also restrict how your personal information is processed.
If you are an EEA resident, please refer to this page:
These rights apply to the information you provide regarding your Personal Data. You may exercise these rights by emailing the address below.
Access Rights
The Company can verify the accuracy of your Personal Data and grant you access to it if requested.
The Company will provide an electronic copy of your Personal Data at no charge. Additional copies may incur a reasonable fee. Data will be provided electronically upon request.
Your right to access Personal Data must not infringe on the rights and freedoms of others. If granting access would harm another person's rights or freedoms, the Company may refuse or limit the request.
Right to Rectification
You are entitled to request that inaccurate or incomplete Personal Data concerning you be corrected, taking into account the purpose of processing.
Right to Erasure
Your Personal Data may be deleted in the following cases: (a) the data is no longer needed for the purpose it was collected; (b) you withdraw consent and no other legal basis exists; (c) you object at any time due to circumstances specific to your situation regarding processing based on legitimate interests pursued by Us or a third party; (d) the data was processed unlawfully; or (e) the data must be deleted to comply with legal obligations.
This right does not apply if processing is necessary to (a) fulfil a legal obligation under EU or Member State law, or (b) establish, exercise, or defend legal rights.
Processing Restrictions
If you believe your Personal Data is inaccurate, you may request that the Company restrict its processing.
If you request restriction, the Company may only retain your Personal Data if you consent, or to establish, exercise, or defend legal rights, protect another person's rights, or for significant public interest reasons within the EU or a Member State.
Right to Data Portability
If processing is carried out by automated means and is based on your consent or a contract you are party to, you have the right to receive and review your Personal Data.
You may request that your Personal Data be transferred directly from the Company to another controller where technically feasible. Exercising your right to data portability does not affect your right to erasure or infringe on the rights of others.
Right to Object
You have the right at any time to object to processing of your Personal Data based on legitimate interests pursued by the Company or a third party, including profiling based on such interests. If the Company establishes compelling legitimate grounds for processing, we may continue unless you demonstrate that your rights, freedoms, or interests outweigh our grounds, or processing is necessary to establish, exercise, or defend legal rights.
Regarding direct marketing, you have the right to object to processing of your Personal Data at any time.
Right to Withdraw Consent
You may withdraw your consent for processing your Personal Data at any time. This does not affect the lawfulness of processing that relied on your consent before withdrawal.
You are entitled to lodge a complaint with the relevant supervisory authority.
You may appeal to a supervisory authority in your Member State that safeguards individuals' rights regarding Personal Data processing within the European Union.
EU and Member State laws may limit your rights as detailed in this section.
We will provide the information requested within one month of receiving your request. The timeframe may be extended up to two months if necessary, depending on the request's nature and volume. You will be notified of any extension and the reasons within one month of your request.
Unless contrary to applicable law, you will receive the requested information at no cost. If your request is unjustified or excessive, particularly if repeated, we may charge a reasonable fee to cover administrative costs. We may also decline to act.
If we doubt your identity, the Company may request further information to verify.